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Download e-book for iPad: Airline e-Commerce: Log on. Take off. by Michael Hanke

By Michael Hanke

From the few tickets that have been offered by way of Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web content, international on-line shuttle has grown to generate this day greater than part one thousand billion money in annual profit. This improvement has introduced major adjustments to the airline enterprise, commute markets, and shoppers. this present day, airways all over the world not just use e-commerce for internet online affiliate marketing and promoting but in addition as a platform to supply certain providers and features that experience no counterpart within the actual world.

This e-book is an in-depth advent to airline e-commerce. It covers a large scope of parts which are necessary to an airline’s ongoing electronic transformation.

  • Digital homes & features

  • E-marketing

  • E-sales & distribution

  • Web buyer service

  • E-commerce organization

  • E-commerce strategy

Written via an airline e-commerce professional and illustrated with various examples of best airways during this quarter, Dr. Hanke offers for entire "behind-the-scenes" info of the way airline e-commerce works. This publication is an important significant other for college students and practitioners alike since it permits the reader to procure a radical origin of airline e-commerce. moreover, the ebook allows the reader to understand the ramifications of airline e-commerce in yes company parts and to take potent motion for a winning e-commerce strategy.

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Airline e-Commerce: Log on. Take off. by Michael Hanke

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