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Branded Bodies, Rhetoric, and the Neoliberal Nation-State by Jennifer Wingard PDF

By Jennifer Wingard

Branded our bodies, Rhetoric, and the Neoliberal Nation-State, by way of Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and the way in very direct, fabric methods it harms the our bodies of a few of the U.S.’ such a lot susceptible occupants. The ebook is written at a second while the promise of the liberal country country, within which the govt. purports to deal with its electorate via social welfare courses financed by means of kingdom cash, is eroding. presently, country regulations are outlined through neoliberal governmentality, a sort which privileges privatization and person own accountability. rather than the promise of citizenship and the protections that include it, or “the American Dream” to take advantage of a extra universal euphemism, the country makes use of sure our bodies that would by no means be accredited as electorate as an underclass in provider of capital (think “Guest employee Programs”). and people underclassed “bodies” are pointed out via branding.
In order to illustrate simply how destructive branding has turn into, Wingard bargains readings of key items of laws on immigration and GLBT rights and their media reception from the prior 20 years. via displaying how manufacturers are assembled to create affective threats,
Branded our bodies, Rhetoric, and the Neoliberal countryside articulates how risky the branding of our bodies has turn into and provides rhetorical concepts which may fix the wear and tear to our bodies brought on by political branding. Branded Bodies, then, is an intervention into the rhetorical practices of the countryside. It makes an attempt to explain how the state nation makes use of manufacturers to ahead its claims of equality and freedom the entire whereas condemning those that don't “fit in” to specific different types valued via the neoliberal state.

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Branded Bodies, Rhetoric, and the Neoliberal Nation-State (Cultural Studies/Pedagogy/Activism) by Jennifer Wingard


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